Adrenalina meets Casa Museo Remo Brindisi
Adrenalina at Fuorisalone 2024 unveils the project “Adrenalina meets Casa Museo Remo Brindisi”, within the collective exhibition Design Variations at the Garage in Viale Gorizia, 14.
On the occasion of the Milan Design Week Adrenalina unveils an unprecedented cultural project with an installation - design by Debonademeo - of black and white photographic blow ups: some collections of sofas and armchairs has been placed in the Remo Brindisi House-Museum in Comacchio (FE). The house was a manifesto of integration of the arts in the 70’s, an architectural space to house Remo Brindisi’s and his friends’ collection of modern and contemporary works. The cultural project is a true tribute by Adrenalina to the to the marriage of innovation, eclecticism and history pursued by Remo Brindisi's art.
Adrenalina's first Fuorisalone experience will be an opportunity for the brand to recount this experiment of design and artistic creation that will be showed in the spaces of the evocative Garage in Viale Gorizia, as part of the Design Variations collective organized by Mosca & Partners.
"Adrenalina meets Remo Brindisi" is part of a rebranding process signed by the Debonademeo Studio artistic direction in 2023. The all-white architecture of the Casa Museo Remo Brindisi, designed by Nanda Vigo at the request of the artist and built between 1971 and 1973 houses a selection of Adrenalina icons in absolute white that dialogue with the space, without any prominent features. The brand has always been known for its colorful image, but for this occasion it has opted for the absence of color as a stylistic choice to highlight the essence of its pieces and show that good design is first and foremost a “sign”.
The human figures in the pictures are dark silhouettes whose vaguely performative movements seem to echo the architectural lines or design details of the furniture.
Design Week visitors are invited to relive the story of "Adrenalina meets Remo Brindisi" and immerse themselves in a visual experience through a series of photographic blow-ups and a sensory experience by touching and sitting on the products. A journey through art, architecture and design, merging into a single story of progress and innovation.
