Materials, design and colour: Mapei new products at Cersaie

Mapei will be presenting new products and innovative systems for ceramics at Cersaie 2017 taking place 25th - 29th September in Bologna, as well as celebrating initiatives carried out by the Mapei Group over their 80 year success.

This year, Mapei is focusing on design and colour and, thanks to a series of photo shoots with Marie Claire Maison in collaboration with Cristina Nava Studio, Mapei will recreate two important settings at the exhibition so visitors can see for themselves the results that can be achieved by using Mapei solutions.

Amongst solutions on show it will be possible to see the range of coloured grouts and sealants, all together in one place in the SET THE MOOD COLLECTION. 50 different colours, as well as a transparent version, divided into 5 different collections to help designers and buyers recreate just the right atmosphere: Serene, Traditional, Natural, Romance and Glamour.

In the exhibition area it will also be possible to consult the new MASTER COLLECTION BY COLORMAP® coloured finishes chart showcasing a collection of more than 1,000 original Mapei shades. The colour chart may be used for internal and external installations: amongst the internal finishes is DURSILITE MATT water-based wall paint with excellent white balance and a highly matt finish and DURSILITE GLOSS water-based, stain-resistant, washable finish for a highly attractive effect in numerous bright colours. The collection also includes all the shades for the range of external finishes, such as QUARZOLITE TONACHINO, for the MAPETHERM external thermal insulation system, particularly recommended for their reflectance index of less than 20%, and for the SILANCOLOR and SILEXCOLOR mineral-based systems.

In the area dedicated to the display of materials at Cersaie, there will be a presentation of KERAFLEX cementitious adhesives and ULTRALITE lightweight adhesives.

KERAFLEX is a family of high performance adhesives, a favorite of tilers all around the world for its performance properties when bonding all types of ceramic tiles, stone material and mosaics on different types of substrate for internal and external installations. The KERAFLEX family is noted for good workability and a highly thixotropic consistency which enables large format wall tiles to be applied without them slipping.

ULTRALITE is the family of innovative, lightweight adhesives, unique in their kind and with high performance characteristics. These products contain lightweight natural aggregates or glass micro-beads that make it easier to spread the products and handle the bags (they weigh just 15 kg). Their innovative formulation gives ULTRALITE adhesives up to 80% higher yield compared with other adhesives with the same classification.

In 2017 Mapei reached their 80 year milestone: the anniversary is a perfect occasion to take stock what the Mapei Group has achieved in Italy and around the world; the company celebrate with the publication of a monograph to present the history, values and commitment of Mapei over the last 80 years.