ABK Group and MOOOI announce partnership

The Italian group, one of the leading manufacturers of porcelain stoneware floor and wall tiles made in Italy, has signed a partnership agreement with the famous Dutch lifestyle & design brand for the creation of a high-end line of ceramics under the MOOOI brand name

On the occasion of Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, ABK Industrie Ceramiche S.p.A. (ABK Group) announces the signing of a long-term agreement with the Dutch lifestyle brand MOOOI. The agreement is for a new line of high-end ceramic surfaces under the MOOOI ceramics brand. Founded in Finale Emilia (Modena, Italy) in 1992, ABK Group is a major player in the made in Italy production of porcelain stoneware floor and wall tiles, while MOOOI, co-founded by Marcel Wanders in 2001, has established itself as an iconic international lifestyle & design brand.

Alessandro Fabbri, Managing Director Sales & Marketing of ABK Group, says: “The agreement with MOOOI is fully in line with the company’s strategy of consolidating our position in the high-end sector, thanks to the skills, expertise and cutting-edge technology that have always distinguished us in the market. MOOOI is an ideal partner for us, not only because of its prominent role in the world of design, but also because of its unconventional creative approach, which is entirely in line with that of ABK Group. We intend to create products and solutions capable of responding to the demands of an extremely demanding clientele and at the same time, we seek to surprise them, contributing to the success of made in Italy products at an international level.”

Robin Bevers, CEO of MOOOI, points out: “Since our inception, we have sought to distinguish ourselves by our willingness to push the boundaries of traditional design with unexepcted and original proposals. What we are about to embark on alongside ABK Group in the world of ceramic floor and wall tiles is an unprecedented experience. It represents a natural evolution for us, that will extend our characteristic creative imprint into another essential area of interior design. This will ultimately enhance the experience of any space, whether it is in e.g. a residential or hospitality setting.”

This is the first time that MOOOI has dedicated its revolutionary creativity to a ceramic floor and wall tile collection: the decision to collaborate with ABK Group is motivated by the Italian company’s know-how, as well as its cutting-edge technology and production capacity. Also linking the two brands are shared values such as a focus on quality, innovation and a constant search for creative excellence. With this partnership, ABK Group seeks to strengthen its position both in the high-end segment of residential solutions and in the no less competitive and challenging segment of high-end architecture.

The debut of the collection is set for 2025 and its distribution will be jointly handled by the sales channels of both ABK Group and MOOOI. The production processes will be concentrated in the ABK Group’s plants in Solignano Nuovo and Finale Emilia, both in the province of Modena, in the ceramic district, using the most advanced technologies to create surfaces of different sizes and customised solutions with a more marked decorative vocation. ABK Group’s research laboratories will be personally involved in all the steps from the preventive phase to production: the task awaiting the Italian brand’s specialised collaborators is to translate MOOOI’s original, and unexpected creativity into ceramics.

The agreement with MOOOI marks another milestone on the path that ABK Group has been on for years now, with the aim of carving out a space for itself as a genuine player in the high-end market. Other decisive steps were first the licensing agreement signed with Versace, the creation of the Poetry House collection designed by Paola Navone - now in its fourth year - and the recent opening of the first ABK Group Studio flagship store in Milan.