FLORIM and CEDIT at Milan Design Week 2024

On the occasion of the design week, FLORIM and CEDIT – Ceramiche d’Italia confirm their presence at the Salone del Mobile and at the Fuorisalone in the single-brand showrooms in Brera.

FLORIM | Design with a vision

At the Salone, Florim shares its vision of design and the future of planning in the setup created in collaboration with Matteo Nunziati titled "Design with a vision".

The stand displays ceramic material through a museum-like setup that highlights how large slabs can go beyond conventional use (floors and wall coverings) to create new perspectives in planning with the ceramic surface as the absolute protagonist. In the foreground, the new Mystic Luxe collection and 11 new proposals from the “FLORIM stone” brand that are added to the CarbonZero project (Florim's Carbon Neutral products). Sustainability is indeed an integral part of Florim's vision for a future that intertwines design with respect for people and the environment.

At number 14 Foro Buonaparte, the Florim Flagship Store instead shows a completely renewed exhibition concept, also signed by Matteo Nunziati.

CEDIT | The art of creative encounter

CEDIT – Ceramiche d’Italia, exhibits at the Salone the project “The art of creative encounter”, realized in collaboration with BRH+ (Barbara Brondi & Marco Rainò). The protagonists of the space will be 4 "compositional duets" represented by unprecedented combinations of the collections launched by CEDIT from 2016 to date.

The creativities of Franco Guerzoni & Zaven (collections: Archaeologies and Reliefs), BRH+ & Formafantasma (collections: Matrix and Chromatic), Matteo Nunziati & Federico Peri (collections: Treasures and Compact) and Cristina Celestino & Zanellato/Bortotto (collections: Polychrome and Stories) come into relation with each other, returning new compositional schemes with a strong scenic impact.