A partnership between Giugiaro Architettura, which specialises in architectural design for industrial, commercial and residential applications, and Ceramiche Del Conca, a well known ceramics group, has given rise to GA by Giugiaro Architettura, a line designed to transpose current design trends into traditional ceramic floor and wall tiles.
Recently previewed at the Museo dell'Automobile di Torino, the line is made of through-body porcelain ceramic, specifically formulated for high resistance to wear, solvents and temperature extremes.
GA draws its main inspiration from the texture of carbon fibre, and the geometry of the air intakes of Parcour, the flagship of Italdesign-Giugiaro's concept car fleet.
The result is a judicious balance between smooth and textured surfaces in shades of black and grey, which express the brand identity of Giugiaro Architettura.
The two different patterns in which the collection is made can be combined and mixed with single-colour field tiles. The collection is available in four sizes, from 60x120 to 15x60, in three colour variants. The floor and wall tiles have thus been designed for both commercial applications and domestic environments, from kitchens to living rooms.
In light of this new project, the partnership between the two companies will culminate at the forthcoming Cersaie 2015, where Giugiaro Architettura will play a starring role at the Del Conca stand.
Enzo Donald Mularoni and Fabrizio Giugiaro at the presentation of GA by Giugiaro Architettura
(click here to view the full gallery of the presentational convention)