Gruppo Italcer - founded by the Romagnole Alberto Forchielli and the Bolognese manager Graziano Verdi - presents at Coverings, in Atlanta, the products’ innovations of the brands La Fabbrica Ceramiche, Ava and Elios Ceramica.
Among the new series by La Fabbrica, the ceramic interpretations of wooden floors stand out: Stirling resembles the refinement and originality of the inlayed parquet; Redwood takes its name from a California redwood; Yosemite draws its inspiration from ancient buildings’ parquets. On the other hand, Steelistic is a minimalist series based on the combination of metal and fabric.
Moreover, you can fin Marbles - which is a faithful reproduction of the original porcelain stoneware, available in the standard formats 60x120, 30x60 and 10x30, with a thickness of 10 mm - and the large slabs EXTRA by AVA, in the imposing formats 320x160, 240x120 and its submultiples. The two collections Highline and Castle are also presented with the integration of the large format 80x180.
The Emilian brand Elios Ceramica presented three new series. The first one is Stage, inspired by the floors of an old theater, the memories of the past modernly reinterpreted in 5 new colors. Iceland, resembling the character and the material texture of magmatic rocks, is perfectly designed for architecture, offering medium-large formats and a well-assorted palette of colors. Finally, Deco Anthology primarily bases on decoration, following the tradition of European and Mediterranean handmade tiles.
