VitrA - the Turkish brand of the Eczacibasi group, specialized in the production of bathroom furniture and tiles - inaugurates a new flagship store in London, in addition to those already existing in Istanbul, Cologne, Dubai, Mumbai and Moscow.
Located in Clerkenwell, in the heart of the Green Conservation Area, and designed by the award-winning TP Bennet architecture firm, the space of more than 520 square meters is housed within the emblematic Turnmill Building and is spread over two floors. In addition to the exhibition areas dedicated to products, the showroom features rooms for events and workshops. Conceived as a social space, VitrA London aims to be a creative and dynamic hub, an international reference point available to architects and designers.
Right in the center of the showroom, in fact, there is the VitrA talk area, which will host exhibitions, events and talks. In this regard, during the year, VitrA will organize a series of digital live shows, demonstrating the strong willingness of the brand to dialogue and direct confrontation with its target audience.
The ground floor is dedicated to the bathroom furniture collections created by VitrA in collaboration with well-known designers: Ross Lovegrove, Terri Pecora and, more recently, Claudio Bellini and Arik Levy. There is also a material library and a display that offers visitors the chance to try the products and taps working and in action.
In the basement, the various types of toilets and washbasins are exhibited, as well as the control plates and accessories. There is also a 4D theater, where you can experience VR and experience an immersive experience in your bathroom while it is being designed.
photo credit Gareth Gardner