Captivating and contemplative, violet evokes the cosmos, the dimension of discovery and mystery, but also the unconventional and artistic genius. For these reasons, the Pantone Color Institute chose the so-called Ultra Violet as the color of 2018.
PANTONE 18-3838 Ultra Violet symbolizes the research and unconventionality, encouraging everybody to explore their own uniqueness by spreading inspiration and personal creativity. It is not by chance that famous music artists such as Prince, David Bowie and Jimi Hendrix brought purple in the Western pop culture as an expression of their individuality.
“We live in a time that asks for creativity and imagination. Ultra Violet, an intense violet with a blue base, suggests a primitive creative inspiration that brings our awareness and our potential to a higher level”, Leatrice Eiseman, the Executive Director of the Pantone Color Institute, explained. “By exploring the new technologies and the galaxy, the artistic expression and the spiritual reflection, Ultra Violet illuminates the future”.
The interior design world is fascinated by this color too. In this sector, a personal interpretation is necessary not only for furniture, accessories and textile, but also for floorings.
