Closer by Zucchetti wins European Consumers Choice

Less than a year since its market launch, Closer, the new shower head by Zucchetti, which reinvents the physical actions involved in showering, has won the European Consumers Choice Award 2015

The aim of the ECC Award is to select and formally recognise products that stand out for their originality, innovation and exceptional features. It rewards excellence in the fields of design, industry and tourism.

Before casting their votes, consumers test the products in situations of everyday use, examine them, assess them and comment on their practicality, innovative features and design quality.

On this basis, Closer, designed by Diego Grandi for Zucchetti, won the ECC Award, which will now join the Good Design and DesignPlus Awards already in its trophy cabinet. Closer was singled out for the award because it puts a modern, designer slant on a practical, everyday item, and brings users a fresh interpretation of the shower column. The cylindrical counterweight keeps the shower head stable whatever height or position it is set to, and acts as a counterpoint within the overall composition.