Although Cersaie 2020 has been pushed back to next year, ITT Ceramic and Arklam, two of the brands belonging to Colorker Group have decided to present their new products through "Feria at Home", a campaign specifically designed for their customers.
This launch consists of a "special kit" assigned for each customer that includes digital and physical catalogues, a pen drive with special videos recorded in high quality, and a physical sample box. Furthermore, the customer can also use the new 3D environment rendering system that can be accessed on the website. The company also plans to make online presentations through special platforms that it has contracted for the occasion.
The company's formula for ITT comprises a varied and attractive proposal of polished and mat marbles that are bound to attract the attention of all its customers. From the depth of onyxes to the purity of marbles, its new catalogue is packed with new trends and glamour.
Stones are also one of the main features of the new products, which, together with timber, cement, and a bold collection of colours, will capture everyone's emotions. "We continue to rely on increasing numbers of formats, although we have maintained a balance with traditional formats." The management also stated. For this reason, this edition includes a wide variety of formats and finishes that will cover much of the offer of wall tiles and flooring. The following are noteworthy among the new features: 30 × 90, 60 × 60, 75 × 75, 90 × 90, 120 × 120, 60 × 120 and 45 × 90 cm.
ARKLAM, dedicated to the XXL format, presents new features in its two main product types, firstly, a painstaking and varied offer in 6 millimetres and 1200 × 3000 mm slabs, in which the customer will find exotic marbles and lush stones. It is also highly committed to the world of cooking, introducing a new series in the thicknesses of 12 and 20 millimetres in the 1600 × 3200 mm format. Here the brand has also made an effort to cover all the materials and finishes in the latest decoration trends.
The brand has become a benchmark in the world of architecture and has carried out major projects in various markets and has already signed off several projects for 2021. In this regard, the management states that its penetration throughout Spain is "very fast" and it particularly highlights that in Catalonia "it already has a logistics centre, located in Barcelona, following the agreement recently reached with the ACM (the Catalan Association of Marble Workers)".
ARKLAM is a perfect material for flooring and cladding of all types of interior and exterior surfaces, ventilated façades, kitchen countertops and even cladding for furniture. Its outstanding features are endorsed by the NAN Award for Architecture and Construction for the best product in its category in Spain.
