MaxMeyer, Italian brand specialized in coating products, launches Pura Active, the new ready-to-use paint that can reduce indoors’ pollution and, specifically, absorb up to 80% of the formaldehyde present in the air, which is one of the most dangerous VOC (Volatile Organic Compounds) to the health of people living in a closed environment.
In this light, this new product protecting consumers’ health has been presented in 4 standard colors (white, sugar loaf, gray linen and crystal). It is part of the larger line “Welness”, available on the market with 4 more types of coatings: the sanitizing Sana Active, the reflecting Shine Active, the heat insulating Thermo Active and the new anti-pollution type Pura Active.