Abk - Abk Group brand that is among the top 10 players in the Italian ceramic sector - signed a strategic partnership agreement with ICC (Interceramic in China), a company affiliated to the North American Interceramic, for the exclusive distribution of its products on the Chinese market. ICC, operating in the Asian country since 2010, offers an innovative design concept and cutting-edge marketing strategies that have revolutionized the distribution of tiles and large slabs in China.
The lockdown caused by the COVID-19 emergency, which hit China and then the rest of the world, slowed the distribution start, scheduled for the first months of 2020; meanwhile, they completed the setting up of 26 showrooms that are already open to the public today. By the end of the summer, ICC plans to complete further 24 showrooms to achieve at least 100 total stores by the first quarter of 2021, mostly in the main cities of the country.
“ICC is a qualified partner - Alessandro Fabbri explains, ABK Group Sales & Marketing Director - attentive to the requests and needs of architects and interior designers, in full harmony with our corporate philosophy. Since its inception, ABK focused on the development of cutting edge and high quality products, aesthetically attractive and technologically innovative. This was made possible thanks to the constant work on technological innovation and the ability to bring in the world our personal sensitivity and attention to design and interior decoration, combined with the added value of Made in Italy”.