ELIE SAAB Maison chooses RAK Ceramics for line of finishings
RAK Ceramics has signed a multi-year licensing agreement with ELIE SAAB, one of the world’s best-known and most prestigious fashion companies, for exclusive rights to the production of various ceramic collections under the ELIE SAAB Maison Surfaces and Bathroom Collection brand. The deal between the two brands is underpinned by a sense of creative harmony that has given rise to the shared intention of exalting materials, through precious, ornate details, aimed at bringing a range of modern, refined, international finishing products to the market.
“We are proud to collaborate with ELIE SAAB and his team in the creation of a truly exclusive collection of tiles and bathroom furnishings, which raises the bar in terms of ceramic design and production,” says Abdallah Massaad, Group CEO, RAK Ceramics.
“This collaboration with RAK Ceramics,” adds Elie Saab Jr, CEO of ELIE SAAB Group, “extends the scope of our product offering and extends the brand’s DNA by introducing an alternative approach to luxury living, and translating the legacy of the ELIE SAAB label with our own distinctive style that combines the contemporary with the timeless.”
The five new porcelain tile collections, some of which have already been unveiled at Downtown Design in Dubai, are Glamour, Liquid Metal, Royal, Soft Lux and Travertinum, and draw upon sophisticated marble, wood and concrete effects, with gold details and precious elements that reprise the brand’s distinctive aesthetics for top-end public and private applications.
