Florim joins Intrapresæ Collezione Guggenheim

Florim has joined Intrapresæ Collezione Guggenheim, the group of companies that has been supporting the work and exhibition programme of the Collezione Peggy Guggenheim since 1992 with a view to actively promoting an artistic legacy that not only contains works of exceptional beauty, but is completely unique in the world of modern and contemporary art.

Claudio Lucchese, Florim Group President, explained his Company's partnership with the Collezione Peggy Guggenheim as follows: "The search for beauty is an integral part of our human heritage. At Florim, this instinctive creative drive is fused with the passion and craftsmanship that traditionally enhance the work of human hands and allow us to achieve increasingly refined results."

Intrapresæ Collezione Guggenheim, Italy's first and best-known private sponsorship initiative for a museum, started life in 1992 as a strategic partnership between the Collezione Peggy Guggenheim in Venice and a handful of companies that share its passion for art and believe in providing financial backing for cultural projects. Intrapresæ's pay-off, "Art inspires business, business supports art", is the perfect expression of the group's identity and vision.

Intrapresæ Collezione Guggenheim's membership currently comprises 20 major international companies, namely: Acqua di Parma, Aermec, Allegrini, Apice, Arclinea, Corriere della Sera, Distilleria Nardini, Florim, Gruppo Campari, Hangar Design Group, Hausbrandt, Istituto Europeo di Design, Mapei, MST-Gruppo Maccaferri, René Caovilla, Rubelli, Safilo Group, Stevanato Group, Swatch and Trend.