GROHE announces the GROHE X Summit 2023 “Caring for Water”

GROHE, a leading global brand of complete bathroom solutions and kitchen systems, announces the GROHE X Summit 2023, which will take place on the GROHE X digital platform from March 7th to 9th, 2023.

Based on the theme “Caring for Water”, the three-days summit is including different types of events, such as inspirational talks, masterclasses and round table discussions full of ideas. The aim is to explore the future of living and delve into the challenges of the healthcare industry: from sustainable construction to the essential role of water as a precious resource.

The schedule is going to be enriched by presentations of new solutions and technologies: GROHE product portfolio is ready for the future, as its customers are provided with the best possible support to grow their business for a sustainable tomorrow.

Expanding GROHE hybrid customer experience. Launched in March 2021, the GROHE X digital platform has evolved towards a hybrid GROHE customer experience. With over 200 informative and inspirational content in 14 languages, it has reached around 2 million page views. Last spring, the opening of the GROHE X Brand & Communication Experience Center in Hemer (Germany) enriched the digital experience. The centre combines a physical visitor space and five cutting-edge studios dedicated to training, content production and designed to host hybrid events. In addition, three Truck GROHE X Motion, designed to bring directly the brand experience to customers, offer immediate interaction with products at local trade shows and events.

This hybrid approach, reinforced by the GROHE X Summit, allows GROHE to offer a unique, flexible and tailor-made interaction with every target: installers, retailers, architects or designers.