For 2016, 100% Design explores the theme of ‘Experience', which considers the many ways in which design guides, frames and improves the ways that we live, work and consume.
The visual identity for this year’s show highlights the experience of visiting 100% Design, and celebrates the importance of attending a design trade show. Experiences at 100% Design range from physically engaging with the latest product innovations, to establishing new business relationships and networking with design professionals.
Throughout the campaign, and at the show, visitors and exhibitors will be invited to share their design experiences. How do we feel, explore, discover, see and connect with design? A series of specially commissioned installations, and the show’s unrivalled talks programme; Talks with 100% Design, will explore the wide-ranging aspects of experiential design, complemented by the latest UK product launches from a selection of world leading exhibitors. It will explore the ways in which the world’s most innovative companies are using design thinking to improve the experience of the workplace, and how leading brands use design experience to shape perceptions, as well celebrating the importance of experience at design trade shows.
