The countdown to the Innovation Awards has now started, and the nominees in the "bathroom products" category include the Plus shower tray by Ceramica Althea, a specialist manufacturer of bathroom furnishings.
Launched on the market this year by the Lazio-based company, Plus is an innovative product made with the technologically advanced material known as Plus+Ton®.
Obtained by means of a single fusion at a temperature of 1250°, which gives it an entirely abrasion-resistant, non-slip, stain-resistant and anti-bacterial surface, the finished product is made with the highest-quality natural raw material, with the sole addition of water and fire. Fully recyclable, this material also derives from a production cycle that emits no pollutants into the atmosphere.
The well known awards, which accompany the three trade shows Batimat, Interclima+Elec and Ideobain, to be held in Paris in November, were established for the purpose of identifying the most significant new developments in the industry, out of over 2000 products divided into 10 categories, rewarding the companies that produce them and stimulating their commitment to innovation. The jury will pick the winners at the prize-giving event to be held more than a month earlier, on 28 September, at the magnificent Théâtre de Paris.
