A year after its revival by Florim, another award arrives for CEDIT - Ceramiche d'Italia, already recognized at NYCxDESIGN Prize(ICFF) and Hospitality Design Awards. The product "Castle" of the collection "Stories", designed by Giorgia Zanellato & Daniele Borlotto, won the "Red Dot Award: Best of the Best" in the "Product Design 2017" category, one of the first, most historic international awards for design.
With the "Stories" collection, the young designers from Studio Zanellato Borlotto draw a sequence of visions inspired by the plot of several plastered walls, selected according to the different degree of wear and exposure to corrosive elements, dictated by the layering of substances which they are faithful to the time and tell the memories and reflections of a given environment. This collection perfectly captures the essence of CEDIT brand and defines the typical Italian home.
“Exactly a year ago, in the heart of Milan we informed the international public of the rebirth of CEDIT – Ceramiche d’Italia, a mission Florim has pursued with determination and passion, with the aim of enabling ceramics to serve art and design. The brand's relaunch," Stefano Torrenti, Florim Ceramiche CEO states, "has been based on a cultural project that aims to merge outstanding craftsmanship, technological innovation and Italian genius, to transform ceramic coverings into an authentic interior design work, pushing back the boundaries for the entire industry. We are particularly proud of the top awards CEDIT has won at the international level ever since its relaunch, because they support our efforts and encourage us to continue along the path we have marked out for ourselves, now joined on our journey by Formafantasma and Martino Gamper”.
Of the six collections launched in 2016, “Storie” is the work of the young designers Giorgia Zanellato & Daniele Bortotto | Studio Zanellato Bortotto: the series recreates the effects of wear and layering to evoke the theme of the relentless passing of time on the surface of a ceramic covering.
