Kale continues its foreign investments with Germany

Kale's New Destination in the European Market: The Kale Dealer in Cologne is inaugurated with a ceremony. Timur Karaoğlu: "We aim to make a difference in the European market."

Kaleseramik, Turkey's leading and one of the world's prominent ceramic manufacturers, continues its steady growth with new investments abroad. Starting the new year with investments, Kaleseramik, ranked as the 5th largest in Europe and 17th largest in the world in ceramic coating material production, opened its new dealership in Cologne, Germany, with a ceremony.

The store, operated under the distributorship of Sandbau GMBH, will offer sales of ceramic tile products under the Çanakkale Seramik and Kalebodur brands, as well as internationally favored Kalesinterflex, known for its ceramic sanitaryware and bathroom furniture products.

Stating that this new store will strengthen their presence in the German market, Kaleseramik General Manager Timur Karaoğlu said, "The European market is a challenging one where we compete with strong competitors. Germany, being a central country on the continent, holds a pivotal position. Here, we aim to make a difference with our innovative products, especially our flagship product Kalesinterflex. Additionally, timely and swift deliveries are as important as product quality here. In the new process, we will eliminate long waiting times by shipping products from our central warehouse in Cologne, thereby responding to our customers' demands much faster."

Leading the industry with innovations since its inception as the "Castle of Ceramics" in Turkey (Kale means Castle in Turkish), Kaleseramik has added another link to its foreign investments. With its showroom opened in Bangladesh in December 2023, Kaleseramik has increased its presence in the region, and this time, it has made another significant investment in the European market. Boasting the largest ceramic plant under one roof in the world, exporting to 86 countries, Kaleseramik inaugurated its new dealership in Cologne, Germany, with a ceremony.

With its new dealership opened under the distributorship of Sandbau GMBH, a well-established company in Germany, Kaleseramik aims to increase its market share and presence on the continent. Sandbau GMBH, the sole distributor and wholesaler of Kaleseramik's prestigious brands in Germany, specializes in the trade of ceramic tiles, porcelain tiles, and related accessories. Operating in the city of Frechen, Germany, Sandbau GMBH provides transportation, storage, marketing, sales, service, and after-sales services with its established distribution and customer network across the country. Focusing primarily on providing fast, high-quality, and affordable products for end-users' renovation projects and artisan groups, Sandbau GMBH also supports Kaleseramik's journey to become a global brand with its rich product variety and over 30 years of experience in the industry.

"We will further enhance our presence in Europe"

Emphasizing their ongoing investments towards becoming a global brand, Kaleseramik General Manager Timur Karaoğlu commented on the goals and products to be offered at the new store in Cologne:

"As the Kale Family, we strive to advance the visionary legacy of our founder, the late İbrahim Bodur, in the field of exports with new investments. As Turkey's largest and Europe's 5th largest, and the world's 17th-largest ceramic coating material producer, we have inaugurated our new dealership in Cologne to strengthen our position on the continent. Germany is a preferred country for us both in terms of its market and location. Because it is a central country, strategically located for reaching other countries on the continent.

At Kaleseramik, we have great confidence in our sustainable, innovative products that merge technology with design. In terms of production technology, we work with System Ceramics, a world-renowned brand in the ceramic industry, known for its systems and machines, making it a reference in the sector. We believe that our differentiation from our competitors, including our experience and production technology, will make us a more effective player in Germany locally and in the wider European market. Here, we have very tough competitors such as Italy and Spain. We believe we will succeed in this highly competitive environment, where quality, innovative products and fast, comprehensive solutions are the order of the day. Our innovative product Kalesinterflex, which is considered the future of ceramics worldwide, particularly strengthens our position. In our new line, we produce in the largest dimensions of 160x320 cm and in thicknesses of 6, 12, and 20 mm. The new thicknesses and dimensions produced in our line make Kalesinterflex even more perfect both in terms of application area and application solutions. With the commissioning of our new line, our Kalesinterflex product range has expanded to include different thickness alternatives such as 3, 5, 6, 12, 20 mm, and sizes of 100x300 cm, 120x360 cm, and 160x320 cm."

"Kalesinterflex is a preferred product in international projects"

Additionally, by offering ceramic health products that stand out with their sustainability and environmentally friendly features, Kaleseramik adds value to different architectural project. Going beyond the traditional usage areas of ceramic coating products such as interior/exterior wall and floor coverings, Kalesinterflex is now widely used and highly appreciated in areas ranging from kitchen countertops to furniture coverings. Apart from meeting all the fashion trends in the ceramic and decoration world with its superior features, it also distinguishes itself from its counterparts with significant advantages in areas such as energy, water, raw material consumption, and carbon emissions. Its choice for significant international projects such as the Barcelona Metro, Bratislava Airport, Baku Olympic Stadium, Leeds Stadium, Senegal United Nations Building, and Sochi Olympic Village clearly demonstrates the superior qualities of Kalesinterflex. As Kaleseramik, we want to make the most of this opportunity created by Kalesinterflex and continue to lead in this field.