HYDRO: 7 top designers showcase objects made from revolutionary aluminium product

At Milan Design Week 2024, world-leading Norwegian aluminium and renewable energy company Hydro presented the ground-breaking exhibition 100R – a celebration of Hydro CIRCAL 100R, the world’s first industrial-scale aluminium product made entirely of post-consumer scrap. To showcase the material’s vast possibilities, Hydro has gathered a team of seven renowned designers to create objects from this revolutionary aluminium.

Durat presents: "Porta dei Colori"

The Finnish company's manifesto installation celebrates the combination of circular economy, creativity, and beauty. From Alcova, in a striking dialogue with the historic architecture of Villa Bagatti Valsecchi. Concept and design by designer Linda Bergroth.

A fusion of water and architecture: GROHE SPA unveils “Aquatecture”

GROHE showcases its premium sub-brand GROHE SPA, celebrating “Salus per aquam” (Latin for “Health through Water”). A captivating installation at Palazzo Reale – the historic royal residence in the heart of Milan with neoclassical architecture – invites visitors to an immersive experience with water at its core. The carefully curated “Aquatecture” spaces exhibit the four tiers of GROHE SPA highlighting modular shower solutions, the smooth Satin finish, bespoke Allure Gravity collection and 3D metal-printed products.