PORCELANOSA Grupo has renewed its showroom concept, as well as the exhibitors and the itineraries, with the creative and strategic consultancy by CuldeSac.
This change became a reality with ISA (Intelligent Surface Assistant), the new virtual assistance which guides the user around the exhibition and registers their preferences concerning materials and combinations.
The tool lets the user add their different tastes to the bracelet that they will be provided with at the beginning of their visit. The user will check with the detailed information on the different pieces, just by pressing the totem next to the material.
Lastly, ISA sends the visitor an email containing a catalogue customised with their tastes.
